Master of Business Management (MBM)

This exciting Master of Business Management program, specialised in Entrepreneurship & Innovation challenges students to study at a high academic standard, combining case studies and research. However, the degree program also has a practical approach in its design – through project weeks, professional enquiry and a module of professional based learning in which students complete a short work placement often linked directly to their final project.

The program offers a combination master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture, the program enables students to further develop their deeper knowledge of business management and administration.

Within the course, students gain balanced modules focused on entrepreneurship & innovation which enable a critical look at the role entrepreneurs have within society and the economy.

In a fast changing world, where old ways of doing business and managing organisations have made way for new concepts, entrepreneurship & innovation specialised students will also consider aspects such as ‘Venture Capital & Private Equity’ and ‘Corporate Sustainability’.

Semester 1

(Core Modules)

• Marketing Management
• Globalisation, Society & Culture
• Research Methods Introduction (Final Project)
• The World Economy
• Professional Inquiry

(Specialization Modules)

• International Corporate Sustainability
• Venture Capital & Private Equity

Semester 2

(Core Modules)

• Research Methods (Final Project)
• Micro Economics – Global Perspectives
• Strategic Management
• Project Module (3 Project Weeks, linked to Final Project)

(Specialisation Modules)

• Innovation, Creativity & Entrepreneurship
• Critical Perspectives on Entrepreneurship

Semester 3 (Work Placement & Graduation)

• Professional Based Learning 
• Final Project

Entrepreneurs and intrapreneurs are successful because they can quickly understand complex situations that require them to plan and make strategic decisions, and work on a multitude of business ideas and projects at the same time. They have a solid understanding of marketing design and implementation. Being able to develop business ideas simultaneously requires an ability to determine and understand important details, pinpoint alternatives and continuously evaluate and review business processes. A characteristic of entrepreneurs is that they have the ability to fully devote and commit themselves to achieving their long term business objectives and goals, and that this energy is also directly translated into the short term objectives.

An entrepreneur can be the driver of new business ventures itself (entrepreneur), or the driver of innovation and change within an existing business (intrapreneur).

An entrepreneur requires the ability to manage through leading and motivating people. This can occur in business startups and project launches, but also in times of change and innovation. The entrepreneur will understand the need for good communication skills and have a good understanding of society, economics and sustainability. The entrepreneur will have the skills of selling ideas and products, winning commitment and presenting and executing business plans. Understanding the need for stable and solid management within a company – large or small – is important. An entrepreneurial business person in modern day Europe needs to be able to communicate with people across the continent and across the world, and requires the ability to understand the effects of national and international governments on the business ventures they are involved in. Entrepreneurs and Intrapreneurs require the ability to look at problems and risks from a holistic view point and find solutions and manage risk through innovation.

They need to have a good understanding of finance and fiscal matters and be able to knowledgeably communicate with people supporting them through accountancy, or human resource or information services, and be able to lead these people.

Graduating from a highly international institute such as New European College, that places high emphasis on a combination of academic research and professional exposure, means that the career prospects of graduates from the Master of Business Management, specialised in Entrepreneurship & Innovation are multiple and global.

Graduates often aspire to continue their studies, at the PhD level and/or move directly into business. This often results from their work placement, and their final project.

The possible professions of a graduate from the Master of Business Managment specialized in Entrepreneurship & Innovation can occur in four inter-related sections with natural overlap:

The (Serial) Entrepreneur

This is seen as someone who is committed to starting businesses and companies from scratch and making them a success.

The Independent Self Employed Business Person

This is seen as a person who directs and manages an SME. This could be the owner of a family driven business, or a business person who buys and takes over an existing business. This can also be an entrepreneur who has started a business through innovation and remains directing and managing that company, without selling or leaving to start a new venture.

The second in command in an SME

This extremely important entrepreneur is the most common non-executive entrepreneur in small business. An entrepreneur, as the number 2 in an SME is a vital position as it enables the company to develop in an innovative and goal orientated manner, with a careful balance of risks and opportunities. This kind of Intrapreneur is someone who has had experience with business or project start-ups and project management, and has now reached the moment where the experience and knowledge gained can be used to support another entrepreneur.

The Corporate ‘Intrapreneur’

This entrepreneurial role is becoming increasingly important within companies and organisations, as well as non-profit and governmental organisations, as they are forced to change, develop and innovate in the modern economy and business environment. Corporations require entrepreneurial business leaders who, alongside their leadership qualities, have a broad range of business skills and competencies and business administration knowledge.