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ABOUT NEW EUROPEAN COLLEGE
Together with Wittenborg University of Applied Sciences, New European College offers one of the most modern and forward-thinking approaches to business education in Germany, with Bachelor, Master and MBA programs fully taught in English.
ENGAGE
MOTIVATE
CHALLENGE
INSPIRE
INTERNATIONAL BUSINESS EDUCATION IN MUNICH
As the Munich campus of Wittenborg University of Applied Sciences, New European College offers a modern, forward-thinking approach to business education in Germany. By combining research-based learning, real-world project weeks, and continuous evaluation, we ensure students develop sustainable skills for 21st-century employability.
Our education blends the Dutch focus on practicality with the American model of small classes and hands-on academics. Located in Munich, Germany’s economic hub, students from over 30 nationalities and 22 languages learn and grow together. Unlike formulaic business schools, we focus on unlocking each student’s unique strengths, preparing them to excel in the business world.
OUR MISSION
Our students’ success is our passion and purpose.
OUR ACADEMIC APPROACH
Our approach to business education is entrepreneurial, sustainable, and enjoyable. Our goal is to inspire students to study business with passion.
We welcome self-confident students who take calculated risks, explore their surroundings, and value constructive feedback.
At New European College, we value each student’s unique talents and design personalized roadmaps to guide their journey from student to entrepreneur. Supported by a dedicated team of faculty and staff, we prioritize student success and professional growth. By continuously asking, “What do employers need from future employees?” we ensure graduates are equipped to make informed business decisions rooted in academic knowledge and practical sense.
This is achieved through hands-on learning, including project weeks, continuous evaluation, and small classes of no more than 25 students. Our faculty, with real-world expertise and industry passion, delivers education in English, the global language of business, within an international environment.
We base all academic programs on the six elements of Bloom’s Taxonomy to ensure comprehensive learning:
- Recalling Academic Models and Theories
- Understanding Academic Models and Theories
- Applying Academic Models and Theories
- Analyzing Information
- Evaluating and Making Decisions
- Creating New Products and Services
ABOUT THE CHANCELLOR
Sascha Liebhardt, a first-generation European, was born in Germany in 1970 and raised across Germany, Italy, the UK, and Austria. His passion for peace led him to study International Relations (MA), while his belief in the importance of a strong economy inspired him to pursue a second MA in Business Administration with a focus on Marketing.
With senior management experience in industries such as Advertising, Automotive, Pharmaceuticals, and Education, Sascha has been lecturing at universities since 2000. In 2014, he founded New European College, where his approach to business education emphasizes an open-door policy, empathy for students, and strong support for faculty and staff.
To learn more about Sascha Liebhardt and his vision for education, visit his LinkedIn profile.
